Food Photography - why does McDonald's food look different on their ads

Why does mcdonald's food look different on their ads ? I think that we all have wondered about this when we receive our burger and it does not look at all how the ad looks like.

Food Styilist arranges the ingredients. The main difference is that they spend hours arranging how they should look like instead of 2 minutes (The time apparently they need in stores) and put them all in the front. They use the same ingredients and arrange them in a perspective to show each of the ingredients that are included. We can only see one perspective that is why at the end it appears to have plenty of everything. Of course they use more for the photography but at least its the same ingredients.... Oh yeah, and a lot of photoshop.

Heres a video McDonalds released in order to answer this question to one of their consumers.
What do you think?

Alicia - She's just a girl, and she's on fire - Keys

 Alicia Keys came to visit Hamburg on her "Girl on fire"tour and played in the 02 arena. It was an amazing concert and a great opportunity to take some pictures.

Horses, fashion and photography

I was surfing through the wide wide world web and found some interesting pictures of horses and fashion that have been published throughout the years in Vogue. So, I decided to include a snapshot of this beautiful collection

Long exposure

It has happend to all of us that we see something beautiful and then we try to capture it on film and realize that the camera sees things differently. Well this works sometimes to our advantage, because another thing that our beloved cameras see different is motion. And thats exactly what we want to do here with long exposure. Leaving our camera exposed for longer periods of time. I think you can already achieve great results with exposures starting with 1/25 of course this is not a rule.

Here's an example of one of the photos of my "Modern Mexico embracing tradition series"I placed my camera on a tripod and with 1/25 let the camera do the work. First the moving water due to the funtain and the wind was very distracting of the beautiful architecture and blend of colors. The ripples have smoothed out and we have some degree of reflections but they are not distracting anymore and overall there is a feeling of peace. The whole scene seems to be moving but its not. This picture I took a couple of years ago and the intention was to leave some sort of "texture"to the water, nevertheless revisiting here I guess it could be an interesting picture having a little longer exposure.

Feel free to share any comments or questions.

San Francisco hyper lapse

This is a little personal experiment that I have done with the technology of Teehan+Lax Labs , google maps and a little editing. There is no commercial intention in the project. The music is from Flat People and no copyright infringement is intended or any relation to the artist or music is suggested. The music is used for inspiration only.


San Francisco Hyper Lapse from Mathyas on Vimeo.

Port of Hamburg

This Week I decided to take a tour around the docks and port of Hamburg. Of course I took my camera and this is what happend.

Peter Lindbergh

Peter Lindbergh, born Peter Brodbeck, is a german photographer and filmmaker who was born the 23rd of November 1944. 

His work is inspired by Fritz Lang's Metropolis and Eisenstein's Potemkin's Depression era images and his childhoods surroundings. HE moved to Paris in 1978 and started working for Vogue Italia. Afterwards also for the English, French, German and also American Vogue. My preferred work from him is his Black and White Photography which implements a language traditionally used in German cinema from the 1920s. His book 10 Women is worth to take a look at! It contains great work. He has also worked for Harpers Bazaar and for shot plenty of celebrities.