For a direct marketing class, we developed a campaign to recruit volunteers for the red cross to help rebuild Chile. The name of the campaign: Reconstruye Chile. We tried to involve the recipient of the pieces in order to make a link to getting involved with the piece and then with Chile. There are 3 pieces. The first one is a puzzle, the second a painting game and the third and interactive banner for websites. There is a hidden message in each of these that can only be discovered if the problem is solved. The hidden text always is reconstruct Chile, and a link to the website.
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