Richard Avedon is a photographer who did not conform to the standard technique of taking fashion photographs, where models stood emotionless and seemingly indifferent to the camera. Instead, Avedon showed models full of emotion, smiling, laughing, and, many times, in action.
He started as a photographer for the Merchant Marines in 1942, photographing crewmen. In 1944, he began working as an advertising photographer, but was quickly discovered by Alexey Brodovitch, the art director of Harpers Bazaar.
In 1946, Avedon had set up his own studio and began shooting for Vogue and Life. In 1966, Avedon left Harpers Bazaar to work for Vogue and later became lead photographer there. He shot most covers from 73 till 88 when Anna Wintour became editor in chief.
Avedon also has other work than fashion he took pictures in mental hospitals, protesters of the Vietnam War, the Civil rights Movement in 1963 and famous portraits for the Beatles.
He has won many awards for his photography, including the International Center of Photography Master of Photography Award in 1993, the Prix Nadar in 1944 for his photobook Evidence, and the Royal Photographic Society 150th Anniversary Medal in 2003. He was elected a Fellow of the American Academy of Arts and Sciences in 2001.
His exhibitions include The Metropolitan Museum of Art, the Whitney Museum of Art, the Guggenheim Museum Bilbao and the Museum of Fine Arts in Boston.
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